Migrating content to AWS means moving data and changing the applications or people that depend on it. The right method depends on what you have: shared files, Amazon S3 objects, a database, or a content application that combines all three. A successful copy alone does not prove that permissions, metadata, application behavior, or recent writes made it across.
This guide focuses on planning and transferring content, verifying the destination, and handing traffic over safely. Moving application code or redesigning the application may need a separate migration plan.
Plan around the data and its consumers
Set the migration boundary before choosing a tool. Decide which content is in scope, who owns it, which system is authoritative during the move, and what evidence will count as a successful migration. Agree on an acceptable cutover window and rollback point with the people responsible for the application and data.
Inventory content and dependencies
Build an inventory from the source rather than relying on estimates. Record the data size and item count, growth rate, file or object formats, database engines, and the source and destination locations. Include the details that can affect whether the content still works after a copy:
- Paths, object keys, versions, tags, timestamps, ownership, permissions, and other metadata that the application uses
- Applications, users, jobs, and integrations that read or write the content
- Current write activity, expected change volume, and any maintenance or freeze window
- Encryption keys, access rules, retention periods, legal holds, and data-location requirements
- Backup and restore procedures, dependencies between content and databases, and an accountable owner for each source
Define the source consistency point. If the source supports snapshots, start the initial copy from a point-in-time snapshot and record how writes after that point will be captured. Make database snapshots application-consistent using the database’s own procedures. A storage snapshot alone might not align a content management system’s database with its media files.
For a content management system, include the database, uploaded media, user records, extensions, URLs, and application runtime. Moving only the media directory can leave pages with broken references or stale permissions.
Match the method to the data
Do not treat file copying, object replication, and database migration as the same job. Choose a method for each source and verify that it supports your exact source, destination, account, Region, metadata, and consistency needs.
- File systems and shares: AWS DataSync transfers file and object data between supported locations such as NFS or SMB shares and AWS storage. Check the current DataSync location and transfer support, because support varies with location and task mode. For setup and common transfer failures, see our AWS DataSync troubleshooting guide.
- Amazon S3 objects: DataSync can copy data between supported object-storage locations, including S3, using a task that you can run or schedule. Use S3 Replication when you need ongoing, asynchronous copies of new or updated objects between buckets. Live replication does not backfill objects that existed before the rule; use S3 Batch Replication for existing objects. Replication also has setup requirements, including bucket versioning and permissions. Decide how versions, ownership, tags, encryption, and deletes should behave before starting.
- Relational databases: AWS Database Migration Service (AWS DMS) moves database data for supported source and target combinations. Depending on the migration type, it can perform a full load and capture ongoing changes. Schema conversion and application compatibility need separate review; AWS DMS Schema Conversion can help with supported conversions. For example, our MySQL to Amazon RDS migration guide covers a database-specific path.
- Offline transfer: Do not assume a Snow Family device is available to order. Since November 7, 2025, AWS makes Snowball Edge available only to existing customers; AWS says the change does not affect customers already using it. Confirm account eligibility and regional availability before planning around Snow. AWS lists DataSync for online transfers and AWS Data Transfer Terminal or partner options for offline transfers in its availability announcement and current Snowball Edge guidance; check eligibility and availability for those alternatives too.
Use AWS CloudFormation to describe and provision AWS resources such as buckets, roles, and networks. It does not copy the content stored in those resources; choose a data-transfer method separately. See how CloudFormation provisions resources.
Control access and protect the data
Design access for the transfer and for the destination application separately. Give the migration role only the source read and destination write permissions it needs, limit access to the required buckets, prefixes, tables, or shares, and remove temporary access when the work is complete. For S3, check both identity and bucket policies, encryption-key permissions, and public-access settings.
- Choose encryption in transit and at rest, and verify that the selected AWS KMS keys and key policies allow the transfer role and destination application to use the data.
- Keep migration logs and reports in a restricted location. Avoid placing credentials, sensitive object names, or personal data in broadly accessible logs.
- Test access from the destination application using its actual role or identity. A successful migration role check does not prove that production users can access the right content.
- Map the workload to your organization’s data-location, retention, privacy, and audit requirements. AWS service attestations do not by themselves make a workload compliant; AWS and the customer have different responsibilities under the AWS Shared Responsibility Model.
Estimate time with a representative transfer
Use the data volume divided by measured sustained throughput as a starting estimate, then add time for reconciliation and retries. A calculation based on link speed alone is only a theoretical minimum. Elapsed time also depends on item count, small-file overhead, source and destination limits, available network capacity, parallelism, metadata operations, and verification.
Test data that reflects the real mix of large and small files or objects, permissions, metadata, and write activity. Record the actual rate and failures, then use that result to schedule the initial copy and the final reconciliation. Include service requests, retrievals, cross-Region transfer, and network charges in the migration estimate; a transfer tool does not make those costs disappear.
Copy in stages and keep changes consistent
Seed the destination, then reconcile changes
Run a small pilot first and inspect both its data and its reports. Once the mapping and permissions are correct, copy the initial dataset while the source remains authoritative. Repeat incremental transfers or use a supported change-capture method to reduce the amount of data left for cutover.
Make source-change behavior explicit. Decide whether a source deletion should delete the destination copy, whether overwrites are allowed, and how to handle objects or files changed during a transfer. Configure and test these choices on sample data before using them at scale. AWS DataSync offers configurable integrity checks and task reports that show what a task attempted to transfer, skip, verify, or delete.
Migrate database state with database tools
For a supported database migration, AWS DMS can load existing data and optionally capture changes from the source. Review the engine-specific requirements, schema conversion, indexes, procedures, sequences, and application connection settings separately. AWS DMS change data capture is not real-time and has no latency SLA; lag varies with workload and capacity. Wait for the agreed consistency point before redirecting writes, and rehearse that handoff with production-like data. See the AWS DMS migration phases and its CDC latency guidance.
Verify the destination before cutover
Use evidence suited to the data. Compare manifests, expected counts, byte totals, and versions where those fields apply. For file systems, check paths, permissions, ownership, and metadata the application relies on. For databases, reconcile key tables and records, validate application-level queries, and check any supported migration validation results. Open representative files and objects using the destination application’s real permissions.
DataSync verifies data during transfer and lets you choose additional end-of-transfer checks. Its task reports provide a useful record of transferred, skipped, verified, and deleted items. Review the report and resolve failures or intentional exclusions before cutover; a successful task status alone does not validate application behavior or satisfy every data requirement. See AWS documentation for DataSync verification options and task reports.
- Run application smoke tests for important read and write paths, searches, downloads, and background jobs.
- Check access with representative user and service roles, including denied access that should remain denied.
- Verify backups and test a restore path for the destination before making it authoritative.
- Record accepted exceptions, unresolved differences, approvers, and the exact source snapshot or final-sync point used for comparison.
Cut over with a tested rollback path
- Set a change window and state which system is authoritative at every step. Avoid uncontrolled writes to both source and destination.
- Pause source writes, or use a tested change-capture process with a defined consistency point. Run the final incremental transfer and wait for database change lag or transfer work to reach the agreed limit.
- Reconcile the final changes, confirm the destination backup, then redirect application connections, jobs, or user traffic.
- Run smoke tests and watch application errors, latency, failed jobs, permissions, and data discrepancies. Keep the old source intact and read-only through the rollback window.
Online copying and change capture can reduce the amount of interruption, but they do not promise zero downtime. The result depends on the application, supported change-capture behavior, final write freeze, and tested cutover process.
Write down how rollback works before the migration. Redirecting traffic back is safe only if the old source still has the required data. If users have written new data to the destination, define how to reverse or reconcile those writes before returning to the source; otherwise the two systems can diverge.
Close the migration deliberately
After cutover, continue checking application behavior, data access, transfer or replication lag, and cost. Set lifecycle policies from measured access patterns and actual retention requirements rather than arbitrary age thresholds. Keep the old source and migration evidence until the rollback and retention periods end. Then remove temporary credentials, agents, schedules, and duplicate copies that are no longer needed.
For workload-level checks after the move, see our guide to benchmarking AWS performance after migration.
Frequently asked questions
Does AWS DataSync migrate a relational database?
DataSync transfers supported file and object data. Use a database migration tool such as AWS DMS or a database-native method for tables, schema, and database changes.
Does S3 Replication copy objects that are already in a bucket?
Live replication handles new and updated objects after the rule is configured. Use S3 Batch Replication to copy eligible existing objects.
Can an AWS content migration guarantee zero downtime?
No single transfer service guarantees that. A tested incremental copy or change-capture process may shorten the interruption, but the application’s write behavior and final consistency check determine the cutover window.